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How to Spy on your Competitors’ Keywords …

Spying on your competitors’ keywords – it sounds wrong somehow, doesn’t it?!

Way back when we were at school, we learned that spying is a bad thing – almost akin to cheating.

detective spying on competitors keywords

Even when our founder Janet worked as a checkout chick at one of the big name supermarkets as a teenager, she was often sent to the supermarket next door to check their specials – so her store could undercut them!

Spying on your competitor seems to have all sorts of negative connotations – but if you’ve ever prepared a business plan, you’ll know it’s an essential part of your research process. You need to know what your competitors are doing, how they are doing it, and how you can go one better, if you want to give your business the best chance of success.

Why Spy on your Competitors’ Keywords?

The same is true when it comes to search engine optimisation (SEO) for your website. Spying on your competitors’ keywords is just good business sense, and you can use that information to your advantage.

By researching the keywords your competitor is using, it can give you a real “heads up” when it comes to choosing your own keywords. You can find which keywords they have purposely targetted, which ones they rank highest for in Google searches, and which ones are actually driving traffic to their site.

This is all extremely valuable information when you are considering what keywords to target on your website.

3 Free Tools to Find Competitors’ Keywords

Here are SEO we rely on a range of tools to help with finding this information, but here are three of our favourites that are either free, or have a free trial version. We recommend adding them as an extension to your Google Chrome browser. – While you are on your competitor’s website, click the SEOQuake extension and open the tab titled “PAGE INFO” as per the screenshot below. There you will see the meta keywords your competitor has chosen to target (although this doesn’t show you if they are having any success with those keywords!). Here, you can see we’ve used SEOQuake to look at their own website home page:

spy on competitors keywords with seoquake – Below you will see an example of how Alexa can help – it shows the top 5 keywords which are sending traffic to the blog, Middle Aged Mama.

spy on your competitors keywords with ALexa – you can only perform one or two searches before you are prompted to register for a free account, which then entitles you to 10 searches per day (at time of writing). What you need is the “organic research” area on the left of the screen, then click on “positions” (see below).

spy on competitors keywords with SEMRUSH

And voila, here are the top 5 keywords sending traffic to the Middle Aged Mama blog, according to SEMRush – and their position in Google search results. Yes, it’s different to the information which is shown on Alexa, but that’s not a bad thing – it gives you more keywords to work with.

Here’s a little bonus tip – by clicking on the arrows on the “Pos” (position) column, you can refresh the information to find the keywords on the site which have the highest positions in Google search. So if you search for “stores for middle aged women”, the Middle Aged Mama site will come in at number 4, according to SEMrush. Again, more keywords for you to consider!

Take Keyword Research to the Next Level

Free tools however have their limitations, and there are times when you really want to dig more deeply to find out exactly what keywords are bringing traffic to your competitors, as well as other ones that may work well for your site. There are so many different paid SEO tools out there, but one of the best and most affordable is KeySearch.

Of course, if this all sounds too much – or you’re not sure what to do with your competitors’ keywords once you’ve found them – you’re in the right place.

As you’ve probably already noticed, at Front Page SEO we are passionate about helping website owners do well in search results, so they can gain not only web traffic, but new business as a result! If you’d like to arrange a free online chat to find out how to take your website from invisible to visible, please feel free to get in touch.

how to get on the front page of google use a stool

How to Get on the Front Page of Google

Wouldn’t it be wonderful if somebody wrote a manual on “How to Get on the Front Page of Google”?

how to get on the front page of google

There are a couple of reasons why it isn’t as simple as that.

  1. First of all, nobody but Google REALLY knows the secrets! Even the best in the business are only making educated guesses about what will work.
  2. Secondly, with Google constantly updating its algorithm, any manual would be out of date before it was completed – let alone printed!

If you’ve ever wondered how to get on the front page of Google, that’s what SEO is all about.

A lot of people are fearful of Search Engine Optimisation. “Search Engine Optimisation” is a bit of a mouthful – and it sounds pretty big and scary. No wonder if is usually shortened to “SEO”!

If you have a business website, you may not know quite what SEO means, but you’ve probably heard that you “should” be doing it.

So, not really knowing what it is or how to do it, you may decide to pay big bucks to an agency to “take care” of it for you.

Trouble is, if you don’t have a basic understanding of how SEO works, then you won’t know what you are getting for your money. It can all seem a bit like magic, and unfortunately there are a lot of charlatans in the SEO business.

At Front Page SEO, we’re on a mission to prove that SEO doesn’t have to be a dirty word, by educating and empowering business owners so that they know exactly what they’re getting when they pay for SEO services.

So today we are going to explain the three legs needed to prop up your website in the search engines (just like a stool).

how to get on the front page of google use a stool

To Get on the Front Page of Google you need the Right Foundations

If you want your website to get on the front page of Google, then the three foundations are:

  1. Keyword Research – Finding the search terms that people are most likely to use when looking for information about your business, your products, your services;
  2. Onsite optimisation – Things that can be done ON your website to attract Google’s attention;
  3. Offsite optimisation – Strategies that take place OFF your website.

Let’s take a closer look at each of these three elements.

1 – Keyword Research

Finding the search terms or “keywords” that people are likely to use when searching online for your business, your products or your services might sound straight forward. You could just ask them, right?

While this is a great starting point, it is a LOT more involved than that! An SEO specialist knows the techniques and has the right tools to allow them to dig deep to find the rare gems – the keywords that are being searched for the most, but with the least amount of competition – so that you can get the biggest bang for your SEO buck!

2 – Onsite Optimisation

There are a number of things that can be done on your site, to improve the chances of your website ranking on the front page of Google search results.

The first of these is to improve the user experience – for example, by making sure that the site loads quickly, and is easy to read and use on a mobile device (which is how most searches are performed these days).

Then it’s time to make sure that your site has been properly optimised – you’ll find some tips in this article “Is your website SEO friendly“. Unfortunately we’ve come across many website builders and website owners, adamant that their site has been optimised, but upon closer investigation it hasn’t been properly configured.

Once you know what keywords to target, it’s important to include these in your website content. From the page title to the description in your images, it can all be made to work harder! Ideally, you should use a copywriter with experience in writing optimised web content, otherwise you are missing the opportunity to harness your keywords in meaningful ways. But don’t make the mistake of repeating them over and over, as there is definitely such a thing as “over-optimising” which is just plain annoying for your user, and frowned on by Google.

3 – Offsite Optimisation

Doing well in search engine results also relies on what’s happening off your site – in a nutshell, how many websites are linking back to yours? These are commonly called “backlinks“.

Google is a bit of a popularity contests – the more websites it sees linking back to yours, the more important it thinks your website must be!

The type of websites linking to yours is also becoming increasingly important. It’s not just about quantity – it’s about the quality of these other sites. Not all backlinks are equal! Are they relevant to your business? Are they spammy? How credible and authoritative are they? What is their Domain Authority?

Harking back to our stool analogy – you might have one or even two of these foundations in place and still not rank for relevant keywords. Putting all the focus on just one of the three is not enough; they have to be in balance.

Over the past few years, we’ve been privileged to work with dozens of businesses to help improve their standing in Google, and have seen some great results. You’ll find some SEO case studies here, or feel free to check out what our clients have said about their experiences working with us.

If you want a steady stream of clicks and clients, the secret is to get on the front page of Google – and at Front Page SEO, that’s our specialty. Get in touch for your free SEO Snapshot (review) today, to find out how your site is currently performing – and how it could be improved!

the value of an SEO copywriter

The Value of an SEO Copywriter

What is the value of an SEO copywriter?

the value of an SEO copywriter

After all, what’s wrong with writing your web content yourself? In some ways, this does make sense – nobody knows your business, service or product like you do!

Or maybe you realise that you are good at what you do, whether it’s digging trenches or lash extensions, but not so much at writing. A lot of people hate writing anything. So you decide to hire a copywriter.

In both cases, you would be doing your business a disservice – and all because you don’t understand the value of an SEO copywriter.

Why You Need an SEO Copywriter

Think of your business website as a piece of virtual real estate – after all, it is your 24-hour-a day shopfront.

Let’s say you want to start a cafe aimed particularly at the breakfast crowd. You will put a lot of time and effort into choosing your premises – because what’s the first rule of real estate? You guessed it – location, location, location.

You’ll want to pick somewhere that’s handy to a cluster of workplaces like one client we’ve worked with, Caffe Etto in Fortitude Valley. Somewhere that’s highly visible, convenient, and gets lots of foot traffic from people on their way to work or school, the bus or train so they can grab a grazing box or coffee to go.

You’re not going to open your cafe set in the middle of an acreage block in the middle of nowhere, or tucked into a dingy old back street and down a lane way, where nobody can find you.

To make your cafe a success, you need to be visible, and have lots of passing traffic.

web content matters

It’s the same with your business website.

A Visible Website with Lots of Traffic

What you need is a visible website, with lots of traffic – and the way to do that is to make sure it ranks well in the search engines.

While any skilled copywriter can write content that people actually read, that is persuasive, includes calls to action and converts, this is not enough when it comes to website content.

Why Hire an SEO Copywriter?

An SEO copywriter can do all this, PLUS knows how to attract the attention of Google – the secrets to making sure your website gets noticed, by the right people, for the right reasons.

Back to our breakfast cafe example. You don’t particularly want people searching online for a cocktail bar, to find your website via Google – because that’s not what you do!

What you want is for online searchers to come up with your website when they are looking for “takeaway coffee” or “acai bowls” in your local area.

In the end it’s your choice. But by choosing an SEO copywriter with a proven track record, you are giving your website – and your business – the very best chance at success.

And that’s priceless.

Contact Front Page SEO today about putting your website to work!

what is seo and why do you need it

What is SEO – and why do you need it?

If you have a website for your business, then you’ve probably come across the acronym “SEO” – short for “Search Engine Optimisation“.

You’ve heard how important it is, and we’ve all had those spammy emails from overseas, touting their SEO services.

But what actually *is* SEO? And what’s all the fuss about?

what is seo and why do you need it

A Definition of SEO

SEO is the practice of implementing strategies to make your website stand out (from your competitors) in the eyes of Google and other search engines.

Think of it as promoting your business online.

what is SEO

And this is why it’s so important – if not essential – in modern marketing:

  • Your website will appear higher up in the listings, when an internet user is “Googling” a product or service your business provides;
  • As a result, your website will get more traffic. And not just any traffic. This is targeted traffic, or qualified leads – these are people actively searching for your product or service!
  • More traffic means more phone calls and enquiries;
  • Which in turn means more sales;
  • And your business flourishes!

This all sounds great and you may even have resolved to look into hiring the next person to send you a spammy SEO email.

Tips for Avoiding SEO Cowboys

A word of caution: like any industry, there are those who will try to rip you off or take you for a ride.

  • Be wary of anybody promising to get you the highly coveted number 1 position on Google. Don’t be taken in; no SEO firm can guarantee that. Google keeps their search algorithms a closely-guarded secret; and they are constantly being updated. The most any SEO business can do, is take an educated guess as to what will work, based on: the latest industry knowledge; careful research using keyword and other tools; and past experience.
  • We are astonished by the prices quoted on some websites for SEO packages. If you are not familiar with SEO jargon and strategies, you could be taken in. As SEO consultants however, we can see straight through the hype and know that they are actually doing very little for your money …
  • Dodgy SEO can actually damage your business. If they are using “black hat” SEO techniques, you could even end up with a Google penalty, and not appear in search engine results *at all*!
  • If their English is poor, give them a big miss. Quality content is important to Google, and they rank it more highly. As  SEO copywriters, we pride ourselves on delivering awesome content that pleases Google, helps your website visitors, and grows your business!

Here at Front Page SEO, we are passionate about SEO and getting great results for our clients. Contact us if you would like to find out more about how we can boost your business online!

5 Things to Add to Your Contact Page

If you want to improve your website’s ranking in the search engines, one of the first pages you should target is your Contact page.

5 things to add to your contact page

Often all that you will find on a website Contact page, is a contact form or maybe an email if you’re really lucky.

It’s such a wasted opportunity, particularly if you are a locally based business!

Optimising your Contact Page

If you want people in your local area to find your website and your business, first of all you need to make it clear to Google just where you are located.

And the best place to do this is on your Contact page.

By all means, have a contact form.

But make sure you also include:

  1. Address: Your snail mail address if at all possible, at the very least. Even better, include a bit of a blurb about your location, using local landmarks as reference points. This not only makes it easier for your customers to find you, but also helps Google to work out where you are too. For example, “The House at Pooh Corner is located on the southern outskirts of the Hundred Acre Wood, at 10 Honeypot Lane. You’ll find us opposite the Hundred Acre Wood School for Bears.”
  2. Public transport: Not everybody has a car. Not only are you helping out your clients relying on public transport, it’s also a great opportunity to mention your location again. “The Tigger bus bounces past the House at Pooh Corner every 30 minutes, on its way from Piglet Market to Eeyore Village, and there is a bus stop right out the front”.
  3. Home-based business options: Even if you don’t wish to reveal your actual address, you can include a sentence or two about the areas that you service. For example: “The House at Pooh Corner makes honey deliveries to surrounding areas including Christopher Robin’s Village, Bee’s Knees Harbour, and Bear Town”. Or, mention the area where you are based: “For the best honey in all of Hundred Acre Wood, contact us today”.
  4. Reasons why website visitors might like to contact you: Hopefully you are already clear about your primary keywords, so make sure you use them here. The House at Pooh Corner, for example, might invite contact with sentence such as: “Contact us today about the best honey pots in Hundred Acre Wood”.
  5. An image: It could be a map showing your business, or a picture of you and/or your business premises. This image should have your business name and area in the title, as well as the Alt Text field, for example: “The House of Pooh Corner, Hundred Acre Wood”.

sweeten your contact page for SEO

These five things will help draw Google (and therefore your customers) to your website – like bees to a honey pot. Happy optimising!

(Of course if you are struggling to find the time to do this small task – which can radically improve your search engine results – or don’t know what an “Alt Text” field is, for example, then contact Front Page SEO for help today.)

how people view websites - the F pattern

How People Read Websites

Today’s digital marketing tip, is proudly brought to you by the letter “F”.

how people view websites - the F pattern

That’s because according to eye tracking research, this is how people view websites – in an “F” shaped pattern.

What the “F”?!

Reading on a screen is a completely different experience to reading on a page. It seems we *don’t* read everything on the web page in front of us (devastating news for me as a copywriter!) – or at least, not at first.

Instead, this is how people view websites: we scan.

Our eyes flick over the screen in an “F” shape: we start at the top, scanning the headline, navigation menus, the first sentence.

Then our eyes scroll down the left of the screen, stopping at any items of interest, before scrolling down again.

It is only if we are hooked by what we have seen in the “F” pattern, that we will actually read the content of the web page properly.

Writing Copy Based on How People View Websites

For the best chance of captivating the visitors to your website (the first step in getting them to do business with you), try the following when writing web content:

  • Keep paragraphs short and sweet;
  • Break text up with headings;
  • Use bullet points;
  • Insert images – they not only please the eye, but also help tell the story (a picture is worth a thousand words and all that);
  • Include links where relevant (not only is the eye drawn to the highlighted text, it can be good for your SEO).

If you are struggling to write compelling web copy for your website, Front Page SEO is here to help. Contact us today about your next web content project.

Why are Backlinks So Important?

If you want to increase traffic to your website, then backlinks are important.

why are backlinks important - because they boost your site in search engine results

What is a Backlink?

Backlinks are created when other websites link to yours.

Part of my role as an SEO specialist is to write the content for your website and optimise it for the search engines. This is called “on site optimisation”.

However, on site optimisation is only half of any successful SEO strategy.

You also need backlinks – sometimes known as “off site optimisation”.

So Why are Backlinks Important?

This is because the search engines look at your backlinks, when deciding if your site is worth including on the front page of search results.

The best backlinks:

  • come from relevant sites;
  • come from sites with a higher Domain Authority;
  • and fit naturally into the content on that site (ie they are not obviously spammy – we’ve all seen webpages stuffed with hundreds of links and not much else).

The more reputable the website that is linking to yours, the more Google likes it. Both quality and quantity are important, if you want your site to do well in search results.

Think of it as an online popularity contest!

An Online Popularity Contest

Remember how the cool kids used to rule the schoolyard?

It was pretty tough to break in to their circle, if you were a newbie or just a small, quiet kid. Nobody wanted to hang with you, unless somebody noticed there was something special about you … and a cool kid started hanging out with you. Once one cool kid gave you the time of day, more would follow …

Getting backlinks to your site, and ranking well in search engine results, is much the same!

It can be tough if you are a small or new business, to get people to notice your website, let alone want to hang out there or link up with you. But as your site shows it has something special to offer, and a more popular site sends a backlink your way … there is a snowball effect. The more popular you are, the more backlinks you tend to get.

All of a sudden, the search engines realise that your site is actually pretty great, so they start telling other people about it …

It’s a bit of a Catch-22, and all sounds pretty overwhelming when you are just trying to run your business. You know you “should” be more competitive in the online space, but there are only so many hours in a day …

SEO is important – it shouldn’t be left to when you have a “spare minute”. By signing up for one of our affordable SEO packages, you will:

  • free up your valuable time;
  • benefit from expert SEO knowledge, skills and contacts;
  • gain peace of mind, knowing that your website is generating qualified leads for your business, 24/7.

So now that you know why backlinks are important, don’t waste any more time thinking about it – contact me today, to organise some quality backlinks for your website, and get the edge on your competitors!

Why Get a Copywriter?

Brochures. Press releases. Your website. Email newsletters. User manuals. Annual reports.

If you have a business, chances are you will need to produce any or all of the above.

But what if writing is really not your strong point?

get a copywriter

Get a Copywriter!

If you want to be a success in business, you need to work to your strengths – and get help with the rest.

A professional copywriter writes copy – or content – for a living.

Note: Many people get confused between copywrite and copyright – the first term is generally used in the context of a copywriter, or getting some copywriting done. The second is a claim to ownership of something that has been created: for example, a book, music, or a photograph, and is often identified with the © copyright symbol.

A copywriter needs to have a solid grasp of language – the technical aspects of spelling, grammar and punctuation; but also a “flair for words” that makes people want to read them! 

A skilled copywriter can take a subject that is dull as dishwater, and turn it into something that hooks your interest. In the hands of a skilled copywriter, even those annoying 404 error pages can be turned into something fun and engaging, so visitors to your website will want to stick around!

A copywriter can sell an idea, product or service through their use of the written words. Some copywriters write to inform; others write to try and get you to take an action. Often, copywriting involves both.

As part of their job, a copywriter may find themselves doing so much more than just writing copy. They will also likely need to research their topic, conduct interviews, source images, edit and proofread. A thirst for knowledge, and a passion for words are essential!

Which is why, if you are needing any copy written for your business, you can give yourself the best chance of success by hiring a professional: get a copywriter!

Explain an SEO Copywriter then?!

At Front Page SEO, our specialty is SEO copywriting: writing web content that pleases the reader, and also gets found by the search engines.

When a potential customer searches online for your particular product or service, you want YOUR website to be on the front page of search results. If you are looking for an SEO copywriter, we can help make this happen!

If you are keen to get a copywriter working for you – contact Front Page SEO today.

Redland Woman in Business 2016

Front Page SEO's Janet Camilleri, winner Redland Woman in Business 2016I am extremely honoured to announce that I have been named the winner of the Redland Woman in Business award for 2016.

Even more exciting, was to find out that my business, Front Page SEO, was selected as a finalist for the overall award of Redlands Business of the Year! It might not have won, but just being in the top five, is more than I could ever have dreamed of just a few years ago.

At the end of 2012, out of the blue, I was made redundant. I’d spent pretty much my entire career working in government – what did I do now?!

When a couple of my contacts heard that I had left my job, they approached me about doing some freelance work for them, knowing of my background in writing, editing, WordPress and social media … and that was how it started. With my redundancy payout as a buffer, my husband and I decided I would try working from home for 12 months to see how it went. To be honest, I think he was willing to agree to anything at that point, if it would cheer me up!

It’s been a steep learning curve, but I’m so glad I started on this journey. They say if you love what you do, you will never work a day in your life – and although I do work hard, for the most part it feels like a joy rather than a burden.

To be recognised an an entrepreneur and business woman, is just the icing on the cake.

Redland Woman in Business 2016 is Janet Camilleri

If you would like to improve YOUR business’ online presence, and Google search results – contact me at Front Page SEO today!