Australian Owned & Operated

Web Content + Blogging

Looking for an experienced web content writer in the Brisbane area?

Then you’ve come to the right place!

At Front Page SEO, we specialise in writing web content that:

is designed to attract the attention of Google and other search engines (known as optimised web content, or SEO copywriting) so your site will do well in search engine results, bringing you lots of click-throughs;

and hooks the reader, so those clicks are more likely to become conversions and customers!

Choosing the Right Web Content Writer

So how do you know if I am the right person to write your web content?

That’s a good question, so here are a few dot points to help you decide if I have the skills and experience to write content for your website:

I have over 20 years’ experience as a professional writer, with my work published widely across print publications and the web (feel free to Google my name – “Janet Camilleri” – if you want proof);

I’m a full member of the Qld Society of Editors, so you can be assured that I pay attention to the details;

I am particularly experienced in writing web content for health care practitioners – working with psychologists, podiatrists, chiropractors, optometrists, and the like – so I am fully conversant with the AHPRA guidelines around advertising and promotion;

However I have also worked with businesses in the:

  • skincare, beauty and fashion;
  • home and lifestyle;
  • hospitality and tourism;
  • banking and finance;
  • property and real estate;
  • and bridal industries, to name just a few.

I love what I do and give it my best;

Why Would You Need a Web Content Writer?

Posting fresh web content regularly not only gives your visitors a positive impression of your business, it is also a great way of increasing your website’s ranking on Google and the other search engines – which means your site is seen first by people whose attention your really want to grab – your potential customers. This is particularly true if you’re in a crowded industry or market. Everyone (or almost everyone) is online now, and competition for your customer’s attention is fierce. If your website is getting found by your ideal customers, your competitors’ will be.

But all web content is not created equal! I’m sure we’ve all stumbled across sites that are written in “Chinglish” or filled with spelling and other mistakes. It doesn’t exactly inspire confidence does it?

You could always write it yourself – but do you have the time? Do you even want to? Let’s say you earn $2000 a week at the moment. If as a business owner, you spend 5 hours a week keeping your website updated, blogging, putting together an email newsletter and boosting your SEO, and you work 35 hours a week, by outsourcing those tasks you actually increase your earning capacity by 14.3% ($286 per week).

By working with me, not only can you increase your earning potential, but you can concentrate on what you do best and enjoy most – running your business – knowing that your website copy is in the hands of a professional, with a proven track record in providing quality web content. And there is no doubt that Google gives preference to well written content when it comes to ranking!

What is Quality Web Content?

Is your web content original and up-to-date?

Error-free – that is, without spelling, punctuation and other mistakes?

Is it interesting and well-written, encouraging the reader to stay and find out more, instead of clicking away?

Is it accessible for people with a sight impairment?

We all have gifts and talents – these are mine, which I have further honed with careful study and plenty of practice.

Web Content Writing for Agencies

In addition to working directly with businesses, I am also regularly sought out to write web content for digital marketing agencies when they are under the pump – so that must mean I’m good at what I do! This is what’s known in the industry as “white label content”.


Blogs are hungry beasts, and need regular feeding and watering if they are to thrive. I have a wealth of experience in creating conversational copy for blog posts, and have been complimented on my ability to transform technical or complicated information into copy that is easily read and understood.

Whatever your copywriting needs, if you like what you’ve been reading here, please get in touch today on 0421 757 424 or email