“Should I start a blog on my business website?”
It’s a question that I’m often asked by potential clients or attendees at SEO workshops, as they wonder if it will help to improve their visibility in the search engines.
The short answer is YES, blogging is important for business for a number of reasons – and not just to help increase your website traffic.
However, if you’re going to head down the blog path, remember that anything worth doing is worth doing well, or at least with a solid purpose in mind. Let me explain.
There are all different types of blogs out there, and a quick Google search will provide you with helpful tips for personal blogs, fashion blogs, educational blogs, micro blogs, fiction blogs, enthusiast blogs, news blogs, poetry blogs, hobby blogs, review blogs, entertainment blogs … really, the sky is the limit.
However today I want to look at why a business blog is worth considering as part of your overall marketing strategy.
With all these advantages, why would any business NOT have a blog?!
The biggest hurdle to blogging for most business owners, is the amount of time and effort required. And UNLESS your website has the foundations in place, why waste your time on something that is not going to be effective?
When done properly however, blogging can be a great magnet for drawing those clicks and clients to your business website.
Time is limited, but there are ways to get even more value out of a business blog.
For example, you can set up an email newsletter (eg through Mailchimp) to automatically notify your database of your latest blog post – another great way to draw web traffic. Just seeing your email in their inbox, will help remind your audience of your business!
Or you could check out something like what one of my clients, Australian Customs Clearance have done – automating the process so the latest news from their industry is regularly published on their business blog.
There are so many other ways that you could re-purpose your blog content … but that’s a blog post for another time.
And … if blogging’s not your forte, our team can write optimised, engaging content to help your business rise to the top of search engine results so you get more clicks and clients! Contact us to find out more today.