Australian Owned & Operated

White Hat and Black Hat SEO

White hat, black hat … it sounds like a line from Dr Seuss, but the term “white hat and black hat SEO” refers to different methods of Search Engine Optimisation (SEO). 

white hat and black hat SEO

And as you have probably already figured out: white hat is the “good” version, while black hat is bad – very bad and could end up doing your business considerable damage.

Google’s Number One Priority

When it comes to Search Engine Optimisation, you want to stay in Google’s good books. Why? Because Google is “top cat” of the search engines – so they get to set the rules.

And this is what Google wants to achieve with these rules:

They want to give users the best possible experience, and the information they need, so they keep coming back to Google.

It’s important to understand this before we drill down to what white hat and black hat SEO techniques actually are.

Black Hat SEO

In the early days of the internet, marketers and website owners quickly figured out that getting backlinks was a great way to make their site look more important to Google, and therefore do better in search engine results.

So they started paying other website owners for backlinks, to manipulate search engine results.

Google however soon became aware of this practice and clamped down heavily. It’s not very fair when you think about it: big business can afford to buy lots of links from other websites. It doesn’t mean that their website content is any better, or that they are experts in their industry, or even giving searchers the information they need (remember Google’s Number One Priority). It just means they have more money!

There are a number of other underhanded black hat techniques used by some SEO agencies, such as:

  • cloaking – having lots of invisible text on a page that the reader can’t see, but Google can. Why is this bad? Again, back to Google’s Number One Priority – it doesn’t improve the user experience.
  • keyword stuffing – while a page stuffed with keywords like the example below might signal to the Google machine (bot) that it should rank high in search engine results – it’s not useful for the human reader (Google’s Number One Priority).

example of keyword stuffing

So why do so many SEO agencies STILL use these black hat techniques?

In the past, black hat techniques did work – until Google got wise to them.

Today, black hat SEO may still generate quick results BUT it’s extremely risky. Rest assured, Google WILL find and punish sites utilising black hat techniques. Not only could you lose your high ranking in the search engines (and therefore most of your traffic), but you could even disappear from search engine results altogether. Disastrous for your business!

women in white cowboy hat depicting white hat SEO

White Hat SEO

White Hat refers to an ethical, above board, approach to SEO, which takes time and effort – it’s not a get rick quick scheme.

Yes, backlinks are still important, but Google much prefers that website owners earn them, rather than pay for them.

The good news is, Google hasn’t left website owners in the dark; they offer heaps of handy resources. Here are just two which in our opinion, are essential reading:

White hat techniques rely on things like:

  • keyword research – figuring out which keywords are most popular and generate the most searches, and looking at competitors’ websites which are already ranking for them (so you can do a better job!); and
  • website content – providing fresh, quality content which meets the user’s needs.

If you’d like to find out if your website has been subject to risky black hat SEO strategies in the past – contact us today to request your free SEO Snapshot and Zoom chat with an SEO specialist.

Does Social Media Affect SEO?

It’s a question we are commonly asked: Does social media affect SEO (search engine optimisation)?

does social media affect SEO

While at Front Page SEO we do encourage our clients to create an account for their brand on the various social media platforms (and include their URL in their profile) – the simple answer is: not directly.

According to Matt Cutts when he worked for Google, the search engine giant treats Facebook and Twitter the same as any other webpage. Your popularity (ie number of followers) on social media is not a ranking factor.

Indirectly however is another story – which is why you will now find Front Page SEO on Instagram, as well as Facebook (click the links to follow us on social media!).

How Social Media and SEO Work Together

If you want to boost your business online, a combination of social media and SEO offers some great advantages:

  • Promote your content. Sharing your latest blog post on your Facebook, Pinterest or Twitter account is a great way to drive traffic to your website. And the more visits to your site – the more Google sees that people like the content you have there, which is a ranking signal for SEO.
  • Dominate the front page of search engine results. These days, if you search for a name or organisation, Google is likely to show not just their website, but the links to their social media profiles as well. Imagine your business dominating the front page of search results! Not only could your website appear on the front page of Google, but also your Facebook, Instagram, Twitter, Pinterest, Youtube, Linked In and other social media accounts … leaving little room for the competition.

Don’t forget too that some social media platforms – like Pinterest, Youtube, and Linked In – are also search engines! My blogging friend Anne Murphy for instance, specialises in driving traffic to websites via Pinterest.

At the end of the day, both social media and SEO are great ways to boost your business online – and like any collaboration, there is much to be gained from working together.

At Front Page SEO, we find it extremely rewarding to help small businesses with their Search Engine Optimisation, while our good friends at Brisbane social media agency Social Cut can help you to launch, establish and grow your social media platforms. Contact us today to find out more.

SEO for Sole Traders & Micro Business

As a sole trader or micro business owner, you may feel overwhelmed by the thought of Search Engine Optimisation (SEO).

SEO for sole traders

You have a website, and you know you “should” be doing something about SEO but …

  • You don’t really understand what it is;
  • You’re not sure what to do;
  • and surely only big companies can afford to work with an SEO agency?!

When you’re running your own business, often you find yourself doing everything, from marketing to packing orders. The one exception might be finding a trusted accountant or book keeper to help with that side of things.

The good news is that here at Front Page SEO, we understand that every business needs to be easy to find in Google – and not just the big ones.

If your SEO is working well, you will have leads finding your business online and constantly flowing into your sales pipeline.

But if it’s not … your competitors are getting all the clicks + clients, while you miss out!

We particularly love to help sole traders and micro business owners to harness the power of SEO, and discover the amazing difference it can make to their bottom line!

SEO for Sole Traders: Some Resources

Here are just some of the services and resources we provide to small business owners, wanting to gain more customers through organic search results:

  • “What Every Business Owner Should Know about SEO (regardless of whether you want to DIY or outsource) – while the title is long, our free e-guide is only 10 pages – snack-sized and perfect for busy business owners! It’s packed with information to help you understand this important aspect of marketing (click on the cover below to download your copy).what every business owner should know about SEO
  • SEO Training and Presentations – our founder Janet Camilleri is frequently presenting at business groups and networks, or running workshops either in-person or online (contact janet@frontpageseo.com.au if you’re interested in booking an amazing and engaging speaker, on what is definitely the topic ‘du jour’!).
  • The DIY SEO Headquarters  – Announcing our BRAND NEW membership group, created especially for all those sole traders and micro business owners who have told us, “I’d love to hire you but I just can’t afford it!”

What is the DIY SEO HQ?

It’s part SEO training, part membership, part mentoring, part community, part collaboration.

You will be guided by Australia’s #1 SEO Specialist (Australian Enterprise Awards Winner 2020) to boost your own website’s ranking in the search engines!

Upon joining, you will be granted access to the introductory module and the private Facebook group; then you’re ready for the monthly online sessions and challenges! Modules have been designed so that you can join at any time – no more waiting for the next course to get underway, or having to take days away from your business to attend training.

You can find out all about it – including answers to some of your most frequently asked questions – on the DIY SEO HQ page here on the website.

We’re truly excited about launching this innovative SEO program; none of the fluff, just the stuff you need to make it work for you.

It’s all part of our ongoing commitment to equipping business owners to manage this aspect of their marketing with confidence – because at Front Page SEO, our business is helping your business succeed!

Janet came highly recommended by peers when I was needing help with SEO, and I can see why. Janet went above and beyond to share her vast knowledge about the web’s in’s and out’s and backed it up with a documented list of what I needed and next steps. Invaluable.

Belinda Bicknell, Adminably VA, Melbourne.

Here are just some of the types of micro businesses we’ve been able to help through either an SEO package or a DIY SEO HQ membership:

  • professional services such as a family photographer, couples counsellor and a local business coach;
  • various tradies – pest control, security screen installers
  • home-based creators of dog treats and art prints for your home.

What is Domain Authority?

When you talk to an SEO consultant or agency, one of the first things they will do is check your website’s Domain Authority (DA).

What is Domain Authority and why is it important to SEO

This “DA” is a number from 1 to 100, with 100 being the best. Sites with a DA  of 100 are practically non-existent – even hugely popular sites like Facebook, Twitter, and Wikipedia rank around the 95 mark.

Every website URL starts out with a Domain Authority of just 1.

Why is Domain Authority Important?

Domain Authority is the best predictor we have, of how well a website is likely to perform in the search engines.

So a site with a DA of 45 is much more likely to be on the front page of search engine results for a keyword (search term), than a site with a DA of 25.

It’s not linear either; the higher your Domain Authority, the harder it is to get to the next level.

If you want to find out your site’s Domain Authority, head to the Moz website and enter your URL for a free domain analysis. You might be asked to set up an account, but don’t worry – there’s a free version.

And if you’re really intrigued, you can download the Moz Bar extension from the Google Chrome store so you can see the Domain Authority of each and every site you visit!

What Sort of Domain Authority Do We Need?

A few years ago I attended a workshop conducted by Sharon from Digital Nomad Wannabe, where she suggested that a DA over 30 is when things really start to happen – ie your site starts getting a good flow of traffic from Google and other search engines. She was mostly referring to “niche” or “affiliate” sites – websites that were created to target a very specific niche, and then generate income from sales they refer to their advertisers.

With almost a decade of SEO experience, I can say with confidence that it doesn’t have to be that high, particularly here in Australia. Of course it depends very much on the industry, but I’ve seen great results from sites with a DA of 10 or over.

Back in the day, Moz updated Domain Authority scores only once every month or so, and those in the SEO or blogging industries would await the results anxiously; nowadays, it is constantly updated.

Case Study: Our Own Domain Authority?

The Domain Authority of this website was 24, when this article was first published back in 2016.

At the moment it’s a lot lower than that, mainly as a consequence of re-branding from Front Page SEO to Front Page SEO at the beginning of 2021 (the joys of change!). Although we knew this would happen, it was a case of doing it strategically so we can recover our DA as soon as possible.

The good news however is that we’re off the starting blocks, and have jumped from a Domain Authority of 1, to 3 in just one month … watch this space!

There are many ways to improve your DA, and your chances of ranking in Google.

However it’s important to remember that the goal of SEO is NOT boosting your Domain Authority. Rather, it’s about:

  • making sure your website ranks for relevant keywords;
  • preferably on the front page of search results because 99% of users will click through to a website listed there;
  • so you get website traffic that is interested in what you have to offer!

Knowing your Domain Authority is a great place to start when assessing your site’s SEO; the next step is to contact us to arrange your free SEO Snapshot (audit) and complimentary Zoom session!

How Change Affects Your SEO

“I’m changing web hosts / my website design / business location – will this affect my SEO?!”

At this time of year in particular, businesses across the country are taking stock – and often, improvements to their virtual or physical locations are high on the priority list.

Here at Front Page SEO we understand – after all, we’re in the process of changing our business name to one that more accurately reflects our services:

Front Page SEO! 

Businesses change, as our own example proves.

how changes affects your SEO

They move or add a new location, or have their website redesigned, or redefine their target market.

Some of the most common questions we get asked here at Front Page SEO revolve around changes to the business – for example, to their website, website hosting, or even their physical address – and whether they will have a negative impact on their visibility in search engine results. Will they lose those precious clicks and clients?!

How Is Change Likely to Affect your SEO?

So let’s look at each of these common scenarios in turn.

I’m changing website hosts – will this affect my SEO?

As a general rule, no, it won’t.

However having said that, some website hosts do make your site load speed a lot faster – and it’s not just people that vastly prefer a speedy website, Google does too. So if you’re changing to a faster provider, it could actually even help to improve your site’s ranking in the search engines!

I’m getting a new website / changing the design of my website – will this have a negative impact on my SEO?

It could – so approach these changes with caution and get specific advice from an SEO specialist for your particular situation.

The main thing to be careful of is to try and keep the same URLs (link addresses) for each page, or at the very least forward redundant ones to your home page. Otherwise you will lose all the history and hard work associated with that URL, which can be quite valuable – including the backlinks that particular webpage has received in the past.

If you do choose to use new URLs, make sure each old one is redirected to the new one so that visitors to your website don’t arrive on that dreaded 404 error message – a dead end. However, it’s much better if you don’t change the URLs in the first place, as redirects can slow down website speed and get confusing, neither of which is great for your SEO.

My business has moved – or we’ve added a new location – how’s that going to affect my SEO?

There will be some impact, but there are things you can do to minimise the disruption to your rankings that can occur with a new location/physical address.

While you will likely remember to update your website, email signature and printed stationery with your new address, it’s absolutely critical that you also update your Google My Business listing and any other online listings for your business.

Apart from anything else, it just makes sense!

If  you are relocating from Sydney to Brisbane, and only provide products and services to your local area, you won’t WANT to get found by Sydney internet searchers anymore. You’ll want to come up for Brisbane browsers instead, and your SEO strategy needs to be updated (with appropriate keyword research), to reflect that.

Top Tip: Search online for every mention of your business NAP (name, address, phone number) and politely ask if they can be changed to your new contact details.

The copy on our website is terrible and we are getting it redone – will that affect our SEO?

While quality copy is definitely perceived more favourably by Google (and your website visitors), again, approach a project like this with caution or you could lose the website traffic that’s been coming your way via the search engines.

By working with an SEO copywriter or an SEO specialist, you can ensure that important keywords are still an integral part of your new website copy.

In summary – if you are considering changes to your business address, website hosting, or website design, it’s worth taking into account the potential impacts on your SEO, so you can minimise any disruption to your visibility in the search engines.

Worried about how a change to your business might affect the flow of clicks and clients to your website? Book your free SEO chat online now

is SEO copywriting dead?

Why Blogging is Important for Business

“Should I start a blog on my business website?”

It’s a question that I’m often asked by potential clients or attendees at SEO workshops, as they wonder if it will help to improve their visibility in the search engines.

The short answer is YES, blogging is important for business for a number of reasons – and not just to help increase your website traffic.

Wondering why blogging is important for business

However, if you’re going to head down the blog path, remember that anything worth doing is worth doing well, or at least with a solid purpose in mind. Let me explain.

Why Blog for Business?

There are all different types of blogs out there, and a quick Google search will provide you with helpful tips for personal blogs, fashion blogs, educational blogs, micro blogs, fiction blogs, enthusiast blogs, news blogs, poetry blogs, hobby blogs, review blogs, entertainment blogs … really, the sky is the limit.

However today I want to look at why a business blog is worth considering as part of your overall marketing strategy.

  1. A blog can be a great way to answer common questions from your audience. I know we’ve done it a few times here at Front Page SEO (like right now)! That way, when an email comes in, instead of having to launch into a fresh explanation of why SEO takes so long (or whatever their question might be), you can simply direct them to the relevant blog post.
  2. A blog can help to establish your business as an expert or authority in your field. Both Google and your users are looking for signs that you know your stuff!
  3. A blog is an opportunity to build trust and even relationship with your customers and clients, particularly if you invite comments or feedback.
  4. Visitors to your website will form a positive impression of your business, when they see recent posts. How many times have you visited a website, only to notice the last update was over two years ago? You may be left wondering if they are even still in business!
  5. A blog is a way of serving your audience, and giving them extra value, as you provide them with information that they need.
  6. A blog can help your business stay front of mind for your customers. They may not be ready to purchase yet, but when the time comes – your business will be the one they think of. You can set up an email newsletter to be released automatically, advising your database whenever you publish a new post.
  7. Think of every new blog post as another potential doorway to your website. And the more doorways you have, the more chance that somebody will find them and come on in!

With all these advantages, why would any business NOT have a blog?!

The biggest hurdle to blogging for most business owners, is the amount of time and effort required. And UNLESS your website has the foundations in place, why waste your time on something that is not going to be effective?

When done properly however, blogging can be a great magnet for drawing those clicks and clients to your business website.

Get the Most Bang for your Buck!

Time is limited, but there are ways to get even more value out of a business blog.

For example, you can set up an email newsletter (eg through Mailchimp) to automatically notify your database of your latest blog post – another great way to draw web traffic. Just seeing your email in their inbox, will help remind your audience of your business!

Or you could check out something like what one of my clients, Australian Customs Clearance have done – automating the process so the latest news from their industry is regularly published on their business blog.

There are so many other ways that you could re-purpose your blog content … but that’s a blog post for another time.

And … if blogging’s not your forte, our team can write optimised, engaging content to help your business rise to the top of search engine results so you get more clicks and clients! Contact us to find out more today.

Why Does SEO Take So Long?!

If you’ve ever wondered: Why does SEO take so long?! – take heart, you’re not alone!

why does SEO take so long

After all, these days we can nuke a meal in the microwave in a couple of minutes; take a photo and see it instantly on our smartphones; and send an email across the globe with a reply pinging back in seconds! As a society, we are used to things happening straight away, so it can seem hard to understand why SEO can be a bit of a slow-burn.

6 Reasons SEO can be Slow

Wonder no more, here are just a few reasons why!

  1. The search engine “spiders” have to find and crawl any new web content before they can index it. It’s only once it’s been added to their “library” that they can retrieve it, to display to internet users in their search results. You can speed things up a little if it’s your own site (through Google Search Console for example), but if you have content on another site, you’ll just have to be patient.
  2. If you have a new website, many SEO specialists have a theory that they are placed in a “sandbox” for the first couple of months, before Google is willing to list them in search engine results. It’s not confirmed, but I think the best way around this is to get stuck into building your backlinks quickly – the more pointing back to your newbie site, the more quickly Google will sit up and take notice. This is one of the reasons we offer one-off boost packages, not just monthly arrangements.
  3. How quickly other sites are linking to your site. Some free internet directories, for example, can take months to check your listing and publish it.
  4. Longevity is a ranking factor. As a general rule, the longer your site/content has been around, the more likely it is to rank well in search engine results (the main exception is for more time-critical content eg news or current affairs items).
  5. Your website is not optimised. I have seen many sites that have a healthy Domain Authority and by rights, should be ranking well in search engine results – but they’re not. Upon closer investigation, it’s because they haven’t done the foundation work of researching and optimising their website for any (or the right) keywords.
  6. Even once you are appearing in search engine results, your ranking can bounce around a bit until Google can work out exactly the best place to put your site. I’ve seen some webpages ranking on the front page of Google within a couple of weeks of being published. They may not stay there though; other times, they start life ranking at #96 but over time they make their way up to page 1.

While SEO is a long term strategy (with long term results), one thing I know is that with one of our SEO Starter Packages you should see results within three months – which is why we provide a complementary SEO review  at that time. It’s incredibly rewarding and gratifying to show our clients just what we’ve been able to achieve, even in this comparatively short space of time.

Get in touch today to request your free SEO Snapshot (review) from Australia’s #1 SEO specialists, and take the first step towards putting your website to work. Remember, the sooner you get started, the sooner you’ll see results!

What is a Keyword?

If you have a website, sooner or later you are going to hear the term “keyword” bandied around – especially if the discussion is about getting more visitors onto your site. 

So what is a keyword? And why is it so important?

what is a keyword

For starters, you may be surprised to learn that a keyword is rarely just one word; usually, it is a phrase.

It is the phrase that a person might enter into a search engine like Google, when they are looking for something online. Often it will include the location. For example:

For those more familiar with social media platforms like Twitter and Instagram, think of keywords as being the SEO version of hashtags.

Important Note: Keywords are also used in Google Ad campaigns (otherwise known as Search Engine Marketing or SEM, in contrast to Search Engine Optimisation or SEO). However the keywords used may be completely different to the ones you target for SEO. While both are chosen based on what search terms your customers are likely to use, that’s where the similarity ends.

It’s also worth remembering that in this day and age many people use voice search, so keywords might come in formats like questions, eg:

Another Name for a Keyword

You might also come across another piece of jargon called a “search term” – but don’t panic, it can be used interchangeably with “keyword”.

There are quite a few things to consider when selecting which keyword or keywords you should be using on your website, with the main one being: What keywords are your customers likely to use, when looking for a business like yours?

Choose Keywords that your Audience Will Use

It’s important to put yourself in your potential customer’s shoes, and think of what search terms THEY are likely to use. For example, most psychologists dislike the term “split personality”. It’s outdated and incorrect. Yet what keyword is a person from a non-psychology background likely to use? Yup, split personality. Which is why you will still find plenty of web content optimised for this search term.

There are a lot of other factors which come into play when doing keyword research, including:

In the video below, I cover all of these points and more, to help get you started with choosing the right keywords …

Of course there is a lot more to keyword research than what I’ve highlighted in this blog post.

While it’s something you can try to do yourself, the advantage of using an SEO professional is that we have access to highly specialised tools and software such as Keysearch and SEMRush to conduct in-depth keyword research. There are limited and/or free trial access available with both of these, if you’re interested in seeing more of what’s involved when you’re on the hunt for great keywords.

If you’ve come to this page because you had no idea what a keyword is, contact me to discuss optimising your website with the right keyword/s. Keywords are an integral part of any SEO Strategy!

Harnessing the Power of Google My Business (in the midst of the Coronavirus Crisis)

The coronavirus pandemic is official and the world is battening down the hatches, with quarantine and self-isolation becoming the new normal.

Google My Business for your business

As a result, it’s never been more important to make sure that your business, products and services are easily found in Google! With consumers unwilling to – or legally restricted from – visiting shops and businesses, they will be turning to the net instead.

So you want to make it as easy as possible for them to find your business online! One way that you can do this is by making the most of your Google My Business listing. It works hand in hand with your website SEO (search engine optimisation) – the more visible you are, the more leads will be flowing into your pipeline.

Not sure what I’m talking about? This is what the Google My Business listing for Front Page SEO looks like, to people looking for it online:

And this is what the back end of the Google My Business listing looks like, to me as a business owner:


harness the power of your Google My Business listing

4 Ways to Harness the Power of Google My Business …

And reap the rewards: clicks, clients and customers, and CASH!

  1. Do you have a Google My Business (GMB) listing yet? I’ve found many business owners working from a home office – for example counsellors or architects – are reluctant to sign up as they don’t want their (home) address plastered all over the internet. The good news is you DON’T have to publish your address on your GMB profile. While you will still have to give your address to Google – as they send a letter via good old snail mail for verification – you can choose for it to be hidden from the public view. You probably already have a Google/gmail account for your business, or you could always sign up for a new one. Sign in and look for the icon of nine little dots in a square at the top right. Click on that and you will be able to find the “Google My Business” button … and you’re away!
  2. Update your Trading Hours on GMB. Should you find that your business has to close its doors for a time, make sure you update your opening hours on your Google My Business listing. (It’s a good idea to do this in the lead up to any public holidays, not just in the midst of the coronavirus crisis.)
  3. Create Posts on Google My Business regularly. Did you know that you can add “posts” – much like a Facebook status update – on your Google My Business page? Experts recommend adding a new one every week to make sure your listing gets seen by more people. There are four different categories of post to choose from: Add Offer; Add What’s New; Add Event; or Add Product. You can include a photo, a short spiel, and a link to your website with a call-to-action button such as “learn more”, “book now”, “buy”, “order online”, or “sign up”. Pro SEO Tip: Try to use real photos of/from your business if you can; lately Google seems to be cracking down and won’t approve posts that use stockphotos.
  4. Encourage your customers to leave a rating or review. That is, unless you are a registered health practitioner – then it’s against the AHPRA guidelines and you could get a hefty fine!

There’s a lot more that you can do to optimise your Google My Business listing, but these are the absolute basics in my professional opinion.

Yes, coronavirus is here and there’s a lot of uncertainty around the world.

But one thing I do know, is that if you should find yourself stuck at home for a period of time, don’t despair. We are all depending on the internet for so much more – from shopping and banking to virtual personal training and online counselling sessions. So make the most of it! There is much you can do to propel your website forward in search engine results, and it will have benefits both now, and well into the future – long after the coronavirus crisis has passed.

Setting up and maintaining your Google My Business profile are just two of the ways that Front Page SEO can help improve the visibility of your business online. Call Janet on 0421 757 424 or email janet@frontpageweb.com to find out more about how we can help your business dominate the search engine results!

Adding Keywords to a Webpage

Once people learn that I am an SEO Consultant and copywriter, they will often ask me for the insider secrets on adding keywords to a webpage.

There are a number of ways you can signal to Google (or Bing and all the other search engines), just what your webpage is about – and that’s through the strategic use of keywords.

adding keywords to a webpage is not exactly child's play!

Tips for Adding Keywords to a Webpage

I’m going to take you through the process, using this exact webpage as an example to show you the best places for adding keywords.

  • Is your keyword (remember, a keyword is usually more than one word!) in the page title? For instance, after careful research, I decided that the phrase I wanted to target in this post was “adding keywords to a webpage” – and that’s how I came up with the title.
  • Is it in the URL? Take a look in the address bar at the top of this page and you will see that the URL is: https://frontpageseo.com.au/adding-keywords-to-a-webpage.
  • Have you used your keyword in a heading on your webpage? Take a look at the heading above these dot points. See what I did there?!
  • Does your keyword appear at least once in the actual text? As a general rule, it’s best to make sure your keyword appears close to the start of your webpage, rather than burying it down the bottom. But – and here’s the catch – can you do it in a way that looks natural?! Oh, and don’t over-use your keyword either! That’s a technique called “keyword stuffing” which might have worked once upon a time, but not any more. (For those on WordPress using the Yoast SEO plugin – don’t obsess over getting all those traffic lights to go green, as this strays into keyword stuffing territory!)
  • Would it make sense to bold your keyword? (Not essential, but worth considering – I’ve included my keyword in the first sentence, which is bolded in accordance to my style manual).
  • Is your keyword in the meta title?
  • Have you used the keyword in the alternative text section on any images you have used? (The alternative text is what comes up on the webpage if for some reason the actual image cannot be retrieved). If you right click on the image in this post, and then click “save as”, you should be able to see the alternative text I’ve used (but don’t save it – it’s copyright!).

However, adding keywords to your webpage is only the tip of the iceberg when it comes to search engine optimisation.

There is a lot more that can be done to help boost your website in the search engine results. For example:

  • it’s a good idea to research your potential keyword, to find out how often people actually search for it – and how much competition there is (what other pages already ranking for it), or if another keyword would be a better choice.
  • improving the load speed of your website.
  • making sure it is easy to navigate.
  • getting backlinks from other sites.

If all this talk of keywords seems too much, then you are best off getting an SEO expert to take care of it for you. Of course, I’m hoping you’ll come to me for help 😉 – I think you’ll be pleasantly surprised by my affordable SEO packages, that will bring you long term results.

Contact me today, to find out more or check out some of my SEO success stories!