I’ve decided that Search Engine Optimisation (SEO) is a lot like fishing.
Both require a lot of patience and perseverance, but it goes deeper than that (see what I did there?!).
I’ve been known to go camping and fishing a time or two, and here’s the lowdown: if you are a serious fishing enthusiast you will know that there are a lot of factors to consider if you want to actually catch something. For example:
When it comes to catching fish – especially if you are after a particular fish – using the right bait in the right place at the right time is key.
Sure you can chuck a line in anywhere and hope for the best, but you’ll probably return home empty-handed.
It’s the same with SEO – for best results, you need to know what you’re doing. The following information will help you work out a suitable strategy:
When it comes to fishing – if you love it, you’ll go often. If you don’t, you won’t – which if your family relies on fish for their dinner, means that they are going to suffer.
Can you see where I’m going with this? If you love it (like I do), you’ll constantly immerse yourself in it, even in your spare time – books, websites, workshops, experiments, talking to others.
And if you don’t? You’ll most likely neglect it, and your business will suffer as a result.
So if you are a business owner, annoyed that you haven’t gotten to grips with this SEO thing, that’s okay. I’m not much chop at fishing. But my team and I can definitely help you with SEO!
Interested in finding out more? Get in touch to book your free SEO consultation today!