They say that to get ahead in the world, it’s not “what” you know, it’s “who” you know (ie your connections) – and it’s the same if you want your website to rank more highly in search engine results.
When I was made redundant, my first client was a friend. She knew my skills and background and lost no time in engaging my services. Yes, “what” I knew had some bearing on it, but … it’s all about who you know.
I gained several of my clients, after I’d met them at a business networking event … because it’s all about who you know.
We all know somebody who got their job, because they knew somebody who was already working there … it’s all about who you know.
And if you’re on the hunt for a great accountant, mechanic, or house painter, the best way to find them is by asking your friends for recommendations … it’s all about who you know.
It’s the same with your website. When it comes to Search Engine Optimisation (SEO), it’s not just about “what” you know – it’s about “who” you know – and specifically, whose website is linking back to yours.
It’s called the world wide WEB after all!
Online or in the real world, those connections are the secret to giving you a winning edge.
So how can you as a business owner, encourage those online connections? How can you build valuable backlinks to your website? (Find out why backlinks are important, here.)
Once you have a website, you can cross your fingers and hope that others will find and link to it. But it’s a bit of a chicken and egg situation – how can they find it if nobody else has linked to it? And how can they link to it if they can’t find it?!
You can help the process along by consciously seeking out backlink opportunities. It does take time and effort, but it demonstrates to Google and the other search engines that your website is one worth promoting in search engine results.
Not sure where to start? Here are five relatively easy ways to build backlinks:
One of the advantages of hiring a professional to take care of your SEO, is that they will already have developed relationships with many other quality sites (it’s all about who you know!).
As a result, they are able to build a broader and deeper backlink profile, far more quickly than you ever could. For example, one of the affordable SEO packages I offer is focused on building your website’s backlinks.
So if you just don’t have time to handle SEO, why not get in touch? I’d love to use my SEO super powers for the good of your business!