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Why are Backlinks So Important?

| Janet Camilleri | , | Leave a Comment

Why are Backlinks So Important?

| Janet Camilleri | , | Leave a Comment

If you want to increase traffic to your website, then backlinks are important.

why are backlinks important - because they boost your site in search engine results

What is a Backlink?

Backlinks are created when other websites link to yours.

Part of my role as an SEO specialist is to write the content for your website and optimise it for the search engines. This is called “on site optimisation”.

However, on site optimisation is only half of any successful SEO strategy.

You also need backlinks – sometimes known as “off site optimisation”.

So Why are Backlinks Important?

This is because the search engines look at your backlinks, when deciding if your site is worth including on the front page of search results.

The best backlinks:

  • come from relevant sites;
  • come from sites with a higher Domain Authority;
  • and fit naturally into the content on that site (ie they are not obviously spammy – we’ve all seen webpages stuffed with hundreds of links and not much else).

The more reputable the website that is linking to yours, the more Google likes it. Both quality and quantity are important, if you want your site to do well in search results.

Think of it as an online popularity contest!

An Online Popularity Contest

Remember how the cool kids used to rule the schoolyard?

It was pretty tough to break in to their circle, if you were a newbie or just a small, quiet kid. Nobody wanted to hang with you, unless somebody noticed there was something special about you … and a cool kid started hanging out with you. Once one cool kid gave you the time of day, more would follow …

Getting backlinks to your site, and ranking well in search engine results, is much the same!

It can be tough if you are a small or new business, to get people to notice your website, let alone want to hang out there or link up with you. But as your site shows it has something special to offer, and a more popular site sends a backlink your way … there is a snowball effect. The more popular you are, the more backlinks you tend to get.

All of a sudden, the search engines realise that your site is actually pretty great, so they start telling other people about it …

It’s a bit of a Catch-22, and all sounds pretty overwhelming when you are just trying to run your business. You know you “should” be more competitive in the online space, but there are only so many hours in a day …

SEO is important – it shouldn’t be left to when you have a “spare minute”. By signing up for one of our affordable SEO packages, you will:

  • free up your valuable time;
  • benefit from expert SEO knowledge, skills and contacts;
  • gain peace of mind, knowing that your website is generating qualified leads for your business, 24/7.

So now that you know why backlinks are important, don’t waste any more time thinking about it – contact me today, to organise some quality backlinks for your website, and get the edge on your competitors!

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