If you want to increase traffic to your website, then backlinks are important.
Backlinks are created when other websites link to yours.
There are three crucial elements to making your website rank highly in search engine results – what we call the 3 Pillars of SEO. These are:
This is because the search engines look at your backlinks as a way of gauging your website’s reputation and authority, and whether it is worth including on the front page of search results.
So what do links do?
The best backlinks:
The more reputable the website that is linking to yours, the more Google likes it. Both quality and quantity are important, if you want your site to do well in search results.
And never, ever pay for links!
In a way, it’s an online popularity contest!
Remember how the cool kids used to rule the schoolyard?
It was pretty tough to break in to their circle, if you were a newbie or just a small, quiet kid. Nobody wanted to hang with you, unless somebody noticed there was something special about you … and a cool kid started hanging out with you. Once one cool kid gave you the time of day, more would follow …
Getting backlinks to your site, and ranking well in search engine results, is much the same!
It can be particularly tough if you are a small or new business, to get people to notice your website, let alone want to hang out or link up with you. But as your site shows it has something special to offer, and a couple of websites start sending a backlink your way … there is a snowball effect. The more popular you are, the more backlinks you tend to get!
All of a sudden, the search engines realise that your site is actually pretty great, so they start telling other people about it …
It’s a bit of a Catch-22, and all sounds pretty overwhelming when you are just trying to run your business. You know you “should” be more competitive in the online space, but there are only so many hours in a day …
SEO is important – it shouldn’t be left to when you have a “spare minute”. By signing up for one of our affordable SEO packages, you will:
So now that you know why backlinks are important, don’t waste any more time thinking about it – contact us today and find out how we can help you get the edge on your competitors!