Today’s digital marketing tip, is proudly brought to you by the letter “F”.

That’s because according to eye tracking research, this is how people view websites – in an “F” shaped pattern.

What the “F”?!

Reading on a screen is a completely different experience to reading on a page. It seems we *don’t* read everything on the web page in front of us (devastating news for me as a copywriter!) – or at least, not at first.

Instead, this is how people view websites: we scan.

Our eyes flick over the screen in an “F” shape: we start at the top, scanning the headline, navigation menus, the first sentence.

Then our eyes scroll down the left of the screen, stopping at any items of interest, before scrolling down again.

It is only if we are hooked by what we have seen in the “F” pattern, that we will actually read the content of the web page properly.

Writing Copy Based on How People View Websites

For the best chance of captivating the visitors to your website (the first step in getting them to do business with you), try the following when writing web content:

• Keep paragraphs short and sweet;
• Break text up with headings;
• Use bullet points;
• Insert images – they not only please the eye, but also help tell the story (a picture is worth a thousand words and all that);
• Include links where relevant (not only is the eye drawn to the highlighted text, it can be good for your SEO).

If you are struggling to write compelling web copy for your website, Front Page SEO is here to help. Contact us today about your next web content project.

Brochures. Press releases. Your website. Email newsletters. User manuals. Annual reports.

If you have a business, chances are you will need to produce any or all of the above.

But what if writing is really not your strong point?

Get a Copywriter!

If you want to be a success in business, you need to work to your strengths – and get help with the rest.

A professional copywriter writes copy – or content – for a living.

Note: Many people get confused between copywrite and copyright – the first term is generally used in the context of a copywriter, or getting some copywriting done. The second is a claim to ownership of something that has been created: for example, a book, music, or a photograph, and is often identified with the © copyright symbol.

A copywriter needs to have a solid grasp of language – the technical aspects of spelling, grammar and punctuation; but also a “flair for words” that makes people want to read them! 

A skilled copywriter can take a subject that is dull as dishwater, and turn it into something that hooks your interest. In the hands of a skilled copywriter, even those annoying 404 error pages can be turned into something fun and engaging, so visitors to your website will want to stick around!

A copywriter can sell an idea, product or service through their use of the written words. Some copywriters write to inform; others write to try and get you to take an action. Often, copywriting involves both.

As part of their job, a copywriter may find themselves doing so much more than just writing copy. They will also likely need to research their topic, conduct interviews, source images, edit and proofread. A thirst for knowledge, and a passion for words are essential!

Which is why, if you are needing any copy written for your business, you can give yourself the best chance of success by hiring a professional: get a copywriter!

Explain an SEO Copywriter then?!

At Front Page SEO, our specialty is SEO copywriting: writing web content that pleases the reader, and also gets found by the search engines.

When a potential customer searches online for your particular product or service, you want YOUR website to be on the front page of search results. If you are looking for an SEO copywriter, we can help make this happen!

If you are keen to get a copywriter working for you – contact Front Page SEO today.