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Janet Camilleri


White Hat and Black Hat SEO

| Janet Camilleri | ,
White hat, black hat … it sounds like a line from Dr Seuss, but the term “white hat and black hat SEO” refers to different methods of Search Engine Optimisation (SEO).  And as you have probably already figured out: white hat is the “good” version, while black hat is bad – very bad and could […]

Does Social Media Affect SEO?

| Janet Camilleri | ,
It’s a question we are commonly asked: Does social media affect SEO (search engine optimisation)? While at Front Page SEO we do encourage our clients to create an account for their brand on the various social media platforms (and include their URL in their profile) – the simple answer is: not directly. According to Matt […]

SEO for Sole Traders & Micro Business

| Janet Camilleri | ,
As a sole trader or micro business owner, you may feel overwhelmed by the thought of Search Engine Optimisation (SEO). You have a website, and you know you “should” be doing something about SEO but … You don’t really understand what it is; You’re not sure what to do; and surely only big companies can afford […]

What is Domain Authority?

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When you talk to an SEO consultant or agency, one of the first things they will do is check your website’s Domain Authority (DA). This “DA” is a number from 1 to 100, with 100 being the best. Sites with a DA  of 100 are practically non-existent – even hugely popular sites like Facebook, Twitter, […]

How Change Affects Your SEO

| Janet Camilleri | ,
“I’m changing web hosts / my website design / business location – will this affect my SEO?!” At this time of year in particular, businesses across the country are taking stock – and often, improvements to their virtual or physical locations are high on the priority list. Here at Front Page SEO we understand – […]
is SEO copywriting dead?

Why Blogging is Important for Business

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“Should I start a blog on my business website?” It’s a question that I’m often asked by potential clients or attendees at SEO workshops, as they wonder if it will help to improve their visibility in the search engines. The short answer is YES, blogging is important for business for a number of reasons – […]

Why Does SEO Take So Long?!

| Janet Camilleri | ,
If you’ve ever wondered: Why does SEO take so long?! – take heart, you’re not alone! After all, these days we can nuke a meal in the microwave in a couple of minutes; take a photo and see it instantly on our smartphones; and send an email across the globe with a reply pinging back […]

What is a Keyword?

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If you have a website, sooner or later you are going to hear the term “keyword” bandied around – especially if the discussion is about getting more visitors onto your site.  So what is a keyword? And why is it so important? For starters, you may be surprised to learn that a keyword is rarely […]

Harnessing the Power of Google My Business (in the midst of the Coronavirus Crisis)

| Janet Camilleri | ,
The coronavirus pandemic is official and the world is battening down the hatches, with quarantine and self-isolation becoming the new normal. As a result, it’s never been more important to make sure that your business, products and services are easily found in Google! With consumers unwilling to – or legally restricted from – visiting shops […]

Adding Keywords to a Webpage

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Once people learn that I am an SEO Consultant and copywriter, they will often ask me for the insider secrets on adding keywords to a webpage. There are a number of ways you can signal to Google (or Bing and all the other search engines), just what your webpage is about – and that’s through […]