Why Blogging is Important for Business
“Should I start a blog on my business website?” It’s a question that we are often asked by potential clients or attendees at SEO workshops, as they wonder if it will help to improve their visibility in the search engines. The short answer is YES, blogging is important for business for a number of reasons […]
Why Does SEO Take So Long?!
If you’ve ever wondered: Why does SEO take so long?! – take heart, you’re not alone! After all, these days we can nuke a meal in the microwave in a couple of minutes; take a photo and see it instantly on our smartphones; and send an email across the globe with a reply pinging back […]
What is a Keyword?
If you have a website, sooner or later you are going to hear the term “keyword” bandied around – especially if the discussion is about getting more visitors onto your site. So what is a keyword? And why is it so important? For starters, you may be surprised to learn that a keyword is rarely […]
Adding Keywords to a Webpage
Once people learn that we are SEO Consultants and copywriters, they will often ask us for the insider secrets on adding keywords to a webpage. There are a number of ways you can signal to Google (or Bing and all the other search engines), just what your webpage is about – and that’s through the […]
Why SEO is Like Fishing
I’ve decided that Search Engine Optimisation (SEO) is a lot like fishing. Both require a lot of patience and perseverance, but it goes deeper than that (see what I did there?!). How to Get Results I’ve been known to go camping and fishing a time or two, and here’s the lowdown: if you are a […]
SEO Horror Stories
Having worked in digital marketing and the world of search engine optimisation for over a decade, we’ve heard plenty of SEO horror stories from business owners. There’s no doubt about it – the world of SEO can be quite scary for your average business owner. Hiring an SEO agency or consultant can be like taking […]
All Backlinks Are Not Equal
If you want to get found on Google and co – you’ve got to build backlinks to your website (ie get other sites to link back to yours). However, one thing most business and blog owners don’t realise is this: all backlinks are not equal. Some are worth more “link juice” than others – and […]
What Jigsaw Puzzles & SEO have in Common
Front Page SEO Founder Janet Camilleri loves nothing more than to sit down with a 1000 piece jigsaw puzzle, in her spare time. However we are well aware that to others, jigsaws are more like an instrument of torture! It’s true, it does take a certain type of personality to enjoy putting a jigsaw puzzle […]
Is SEO Copywriting Dead?
Back in 2017, we wrote about the value of an SEO copywriter – so it might seem a bit strange that we are now wondering: Is SEO copywriting dead? The crux of that 2017 blog post was that all web content writers are not equal. Any professional copywriter should be able to produce text that: […]
Voice Search and SEO
If you are a Star Trek fan like Front Page Founder Janet is, the future is now. Remember how Captain Kirk and the rest of the crew could ask the computer absolutely anything? While not everybody today has Amazon’s Alexa or Google Home, most of us have a mobile phone, a magical device which allows us […]