When it comes to business, I'm a firm believer in the power of collaboration not competition - yes, even when it comes to SEO (Search Engine Optimisation). Because like so many other things in life, when one of us does well, it has benefits for everybody. I was at a local business connect group just this week which provided an excellent example. In many networking groups, only one … [Read more...]

If you want to get found on Google and co - you've got to build backlinks to your website (ie get other sites to link back to yours). However, one thing most business and blog owners don't realise is this: all backlinks are not equal. Some are worth more "link juice" than others - and some can actually damage your own website's authority and visibility in the search engines! The Value … [Read more...]

In my spare time, I love nothing better than to sit down with a 1000 piece jigsaw puzzle. However I'm well aware that to others, jigsaws are more like an instrument of torture! It's true, it does take a certain type of personality to enjoy putting a jigsaw puzzle together. And I think it's the sort of personality that thrives on the challenges of search engine optimisation - because … [Read more...]

It’s a question I’m commonly asked: Does social media affect SEO (search engine optimisation)? The simple answer is: not directly. According to Matt Cutts from Google, the search engine giant treats Facebook and Twitter the same as any other webpage. Your popularity (ie number of followers) on social media is not a ranking factor. Indirectly however is another story – … [Read more...]