Why are Backlinks Important for SEO?
If you want to increase traffic to your website, then backlinks are important. What is a Backlink? Backlinks are created when other websites link to yours. There are three crucial elements to making your website rank highly in search engine results – what we call the 3 Pillars of SEO. These are: Keyword Research – […]
One Page Websites and SEO
We received an email recently from somebody wondering about one page websites and SEO. As in – are they good for SEO, or not? Apparently a website designer had told them that it was the way “most modern websites are built”. There is a certain appeal to having a one page, scrollable website: they are […]
3 Ways to Make Your Website Stickier
Shock, Horror! Did you know that the aim of SEO is not (just) to rank well in Google and Co?! There’s no point to appearing on the front page of Google – unless when users are searching online and scanning the results, the item they click on is YOURS. But even that’s not the true […]
SEO is a Long Term Strategy
SEO is a marathon, not a sprint; while it might be a slow starter, it really goes the distance. It’s also hard to beat when it comes to return on investment!
Why Choose an SEO Specialist?
Most digital marketing agencies + website builders offer SEO, but they may not be SEO specialists. What is the difference, and why is it so important?
White Hat and Black Hat SEO
White hat, black hat … it sounds like a line from Dr Seuss, but the term “white hat and black hat SEO” refers to different methods of Search Engine Optimisation (SEO). And as you have probably already figured out: white hat is the “good” version, while black hat is bad – very bad and could […]
Does Social Media Affect SEO?
We get asked all sorts of weird and wonderful questions here at Front Page SEO – like “Does dwell time on your site help improve your Google ranking?” or “Does social media affect SEO (search engine optimisation)”? It’s the latter question that we’re going to look at today. While at Front Page SEO we do […]
Small Business SEO Training
As a small business or sole trader, you may feel overwhelmed by the thought of Search Engine Optimisation (SEO). If only there was such a thing as small business SEO training! You have a website, and you know you “should” be doing something about SEO but … You don’t really understand what it is; You’re […]
What is Domain Authority?
When you talk to an SEO consultant or agency, one of the first things they will do is check your website’s Domain Authority (DA). This “DA” is a number from 1 to 100, with 100 being the best. Sites with a DA of 100 are practically non-existent – even hugely popular sites like Facebook, Twitter, […]
How Change Affects Your SEO
“I’m changing web hosts / my website design / my business name / location – will this affect my SEO?!” At this time of year in particular, businesses across the country are taking stock – and often, improvements to their virtual or physical locations are high on the priority list. Here at Front Page Web […]