We received an email recently from somebody wondering about one page websites and SEO.
As in – are they good for SEO, or not? Apparently a website designer had told them that it was the way “most modern websites are built”.
There is a certain appeal to having a one page, scrollable website:
However when it comes to whether they are any good for SEO (ie optimising to make sure it’s easily found in Google), the short answer is: No, not really.
And now for the long answer, on WHY one page websites and SEO aren’t compatible.
(An aside – maybe you don’t care/mind if your site doesn’t come up in search engine results. For example, you may have plenty of leads and customers from other sources, or your demographic doesn’t use the internet. In that case, a one page website is fine.)
The best way we can explain it is with an analogy – think of your website as a physical building, like a store in a shopping centre. Why do shops have lots of windows / doors, in fact some are completely open to the mall? Because it increases the chances that the store will catch people’s eye, and entice them to come in (and buy!).
With a website (particularly if it’s optimised), each additional webpage increases the chances that people will see / find / notice your business, and come into your site (and convert).
If you want to dig a little deeper, here are just a few reasons why one page sites aren’t generally recommended for SEO:
Of course there are always exceptions to any rule, but in most cases, one page websites and SEO are not a good match.
We hope this helps clear things up! Now – do you have a burning SEO question?! Feel free to drop us a line, we’d love to help!