Brochures. Press releases. Your website. Email newsletters. User manuals. Annual reports.
If you have a business, chances are you will need to produce any or all of the above.
But what if writing is really not your strong point?
Get a Copywriter!
If you want to be a success in business, you need to work to your strengths – and get help with the rest.
A professional copywriter writes copy – or content – for a living.
Note: Many people get confused between copywrite and copyright – the first term is generally used in the context of a copywriter, or getting some copywriting done. The second is a claim to ownership of something that has been created: for example, a book, music, or a photograph, and is often identified with the © copyright symbol.
A copywriter needs to have a solid grasp of language – the technical aspects of spelling, grammar and punctuation; but also a “flair for words” that makes people want to read them!
A skilled copywriter can take a subject that is dull as dishwater, and turn it into something that hooks your interest. In the hands of a skilled copywriter, even those annoying 404 error pages can be turned into something fun and engaging, so visitors to your website will want to stick around!
A copywriter can sell an idea, product or service through their use of the written words. Some copywriters write to inform; others write to try and get you to take an action. Often, copywriting involves both.
As part of their job, a copywriter may find themselves doing so much more than just writing copy. They will also likely need to research their topic, conduct interviews, source images, edit and proofread. A thirst for knowledge, and a passion for words are essential!
Which is why, if you are needing any copy written for your business, you can give yourself the best chance of success by hiring a professional: get a copywriter!
Explain an SEO Copywriter then?!
At Front Page Web Writing, although I provide general copywriting services, my speciality is SEO copywriting. I primarily write content for the web, doing it in such a way that it not only pleases the reader – but also gets found by the search engines.
When a potential customer searches online for your particular product or service, you want YOUR website to be on the front page of search results. As an SEO copywriter, I can help make this happen!
If you are keen to get a copywriter working for you – contact me at Front Page Web Writing today.