What to Look for in an Online SEO Course
If you’re a small business owner feeling lost in the wild west of Google rankings, you’re not alone.
It can be tempting to piece together advice from YouTube, blogs, and forums … but let’s face it, that often leads to more confusion than clarity!
That’s where a reputable online Search Engine Optimisation (SEO) course or personalised SEO coaching can make all the difference – especially when it’s guided by an experienced SEO professional like our founder, Janet Camilleri!
Not all online SEO courses are alike. Here are six things to consider before enrolling in an online SEO course or SEO training program.
1 – Can you Learn at Your Own Pace?
Nothing deters faster than feeling flooded with info you just don’t have the time nor headspace for. Look for training that allows you to go at your own pace.
Some business owners prefer structured lessons, while others benefit more from personalised one-on-one SEO coaching sessions that focus only on what they need to learn right now. The key is having the flexibility to digest each concept in your own time, revisit topics when needed, and avoid overwhelm.
This is especially important for busy business owners who can’t dedicate hours each day to studying, but still want to see results.
2 – Who Will Run the Training?
Will you be learning from a faceless instructor, or is it regurgitated AI content? Can the instructor actually teach?!
Look for SEO training delivered by a real expert with hands-on experience. Learning directly from someone like Janet Camilleri, an established Australian SEO expert and former primary school teacher – makes a huge difference. Janet knows her stuff, and more importantly, knows how to explain it clearly and practically. It’s a bit like having your own lil’ SEO mentor in your back pocket!
3 – How Current is it?
The world of SEO changes constantly. Is the course you are considering on top of all the latest changes? A big benefit of choosing our online one-on-one training is that it’s tailored to you and regularly updated. Janet keeps an eye on the Googlesphere, so when something has just shifted – like a major algorithm update or ranking signal – you’ll hear about it in your session. No need to trawl through Twitter or Reddit!
4 – Is it Based on Best Practice?
When you try to DIY SEO on your own, you often end up more confused than when you started. One blog says do this; another forum or SEO expert says to avoid it. Sound familiar? That’s why it’s important to learn SEO based on ethical, white-hat methods, that are built for long-term results – not shortcuts that could hurt your site. Sticking to trusted guidance helps you cut through the noise and focus on what actually works.
5 – Is Support Available?
One of the most frustrating things about SEO is that it takes time to see real results. And it can feel very lonely, especially when you’re doing it on your own.
Whether through structured training or one-on-one online SEO consults, having access to expert support matters. Being able to ask questions, get feedback, and sense-check your approach with someone experienced can save you months of trial and error.
6 – It’s Made for Aussies!
A lot of SEO content is created for American businesses, which isn’t always helpful for Australian websites.
Look for SEO training that’s grounded in the Australian market, with examples, tools and strategies that are relevant locally. Local insight, paired with global SEO knowledge, gives you the best of both worlds. Fortunately, Janet is proudly Australian – so when she talks examples, resources, or platforms, they’re actually relevant to you! Think local insight with global reach.
The Benefits of Learning SEO
Learning SEO is a great way to boost your business, or your skillset if you’re in web design or marketing.
One of the biggest frustrations small business owners face in marketing today is that SEO is shrouded in mystery. It can be downright scary having to rely on somebody else to take care of it – especially when you’re not sure what they’re doing, or if it’s even working (there are plenty of horror stories of people throwing away money for nothing!).
When you learn how to do it yourself, YOU are the one in the driver’s seat. You can monitor your progress, make informed decisions, and tweak your strategy as your business grows – or even just gain the confidence to ensure your SEO agency is actually doing what they’re meant to.
For those who want personalised guidance, one-on-one online SEO coaching sessions with Janet Camilleri are available – providing tailored support based on your website, goals and current skill level.
If you’ve been thinking about learning SEO but haven’t known where to start, we’re here to help. Contact us today to learn more – or you can even “try before you buy”, by booking into our next free webinar!