What to Look for in an Online SEO Course
If you’re a small business owner feeling lost in the wild west of Google rankings, you’re not alone.
It can be tempting to piece together advice from YouTube, blogs, and forums … but let’s face it, that often leads to more confusion than clarity!
That’s where a reputable online Search Engine Optimisation (SEO) course can make all the difference – like the DIY SEO HQ run with love by our founder and SEO extraordinaire, Janet Camilleri.
Not all online SEO courses are alike. Here are six things to consider before enrolling in an online SEO course – and why we think ours is the best!
1 – Can you Learn at Your Own Pace?
Nothing deters faster than feeling flooded with info you just don’t have the time nor headspace for. Look for training that allows you to go at your own pace.
Fortunately, our DIY SEO HQ offers a gradual rollout of lessons, meaning you’re not overwhelmed with everything at once. You can digest each concept, in your own time, before moving on to the next. You can also go back and revisit as needed.
The format has been designed for busy business owners who can’t dedicate hours each day to studying, but still want to see results.
2 – Who Will Run the Training?
Will you be learning from a faceless instructor, or is it regurgitated AI content? Can the instructor actually teach?! With the DIY SEO HQ, you’re learning directly from Janet Camilleri, an established Australian SEO expert with years of experience. Janet knows her stuff – and as a former primary school teacher, she is able to explain things in a way that’s easy to understand. It’s a bit like having your own lil’ SEO mentor in your back pocket!
3 – How Current is it?
The world of SEO changes constantly. Is the course you are considering on top of all the latest changes? A big benefit of choosing our online SEO course is that it’s regularly updated. Janet keeps an eye on the Googlesphere, so when something shifts – like a major algorithm update or ranking signal – you’ll hear about it straight away. No need to trawl through Twitter or Reddit!
4 – Is it Based on Best Practice?
When you try to DIY SEO on your own, you often end up more confused than when you started. One blog says do this; another forum or SEO expert says to avoid it. Sound familiar? It’s a good idea to stick to one or two trusted sources. In the DIY SEO HQ you’ll be trained in ethical, white-hat methods, built for long-term results and rooted in what actually works.
5 – Support and Community
One of the most frustrating things about SEO is that it takes time to see real results. And it can feel very lonely, especially when you’re doing it on your own. Does that SEO course you’re considering offer the opportunity to join a community of like-minded small business owners, marketers and website designers, keen to “get their Google on”? That’s what you get in the DIY SEO HQ – and our members have told us that it’s one of the things they LOVE about our online SEO course.
Got a question? Need feedback? Want to celebrate a win? We have a private Facebook group where you can do exactly that – with direct access to the teacher, too!
6 – It’s Made for Aussies!
A lot of SEO content these days is written for American businesses. But the DIY SEO HQ is proudly Australian – so when Janet talks examples, resources, or platforms, they’re actually relevant to you. Think local insight with global reach.
The Benefits of Learning SEO
Learning SEO is a great way to boost your business, or your skillset if you’re in web design or marketing.
One of the biggest frustrations small business owners face in marketing today is that SEO is shrouded in mystery. It can be downright scary having to rely on somebody else to take care of it – especially when you’re not sure what they’re doing, or if it’s even working (there are plenty of horror stories of people throwing away money for nothing!).
When you learn how to do it yourself, YOU are the one in the driver’s seat. You can monitor your progress, make informed decisions, and tweak your strategy as your business grows – or even just gain the confidence to ensure your SEO agency is actually doing what they’re meant to.
We’ve seen some great results in the DIY SEO HQ, our online SEO course. One member shared that her business went from “1-2 enquiries a day to 20-40 per day” – simply by following the course advice and completing the monthly challenges!
If you’ve been thinking about doing your own SEO but haven’t known where to start, the DIY SEO HQ is here to help. Since launching in May 2021, our online SEO course has made this powerful marketing strategy affordable and accessible to hundreds of small business owners across the country.
Contact us today to learn more – or you can even “try before you buy”, by booking into our next free webinar!