What is SEO Copywriting?
The words (or copy) on your website are critically important to ranking on the front page of search results.
Why does this matter? Well, ranking on the front page (especially near the top) of Google = more traffic to your website = more potential customers = more sales = A SUCCESSFUL BUSINESS.
However, there is little to no point in writing web content, just to get found in Google. It needs to please the reader as well.
Once your reader arrives on your website, you’ve got to hook them and give them the information they are looking for. Otherwise, they will click away and go elsewhere.
This is why it is essential to find a copywriter with a solid understanding of the power of SEO – otherwise, you are wasting a valuable opportunity.
Want to know more? Below you will find the answers to some of the most frequently asked questions about SEO copywriting.
The content on your website can be crafted in such a way that it can actually draw more traffic to your website – which means more potential customers and sales for you!
Many in the SEO industry believe that long-form content – ie over a thousand words – is the key to ranking well in Google.
As a former teacher, professional writer and editor, as well as an SEO Consultant, I disagree.
Ultimately, Google wants to provide the very best experience to the user, which means they are looking for great content which meets the user’s needs.
In this day and age, very few people are going to stick around to read thousands of words.
They want information, and they want it fast.
For this reason, I believe that the ideal length for a piece of web content is just enough words to get your message across effectively.
This may be three hundred words, or a thousand.
The short answer is both.
Google doesn’t tell us much about their algorithms and how to rank well in search engine results, but one thing they have stated is that they prioritise high quality content.
Plus, by posting regular content and keeping your site up to date, you are sending a positive message to your customers that your site (and therefore your business) is up to date.
I think it’s fair to say that copywriting led me into SEO!
I’ve always loved to write, and started freelancing for magazines and websites when I was a stay-at-home mum many years ago.
Around 2007, I discovered blogging and came up against the problem that so many website owners continue to battle: nobody was visiting, or reading what I had to say! Here I was, pouring out my heart and soul online, only to be met with the sound of *crickets*.
I began learning that writing quality content is only part of the formula if you want to get found in Google.
After a redundancy in 2012, I decided to build a business on the back of my writing expertise and digital skills.
I have carefully trained my team in all aspects of SEO copywriting, and personally check all of the website content we provide for our clients.
It’s a question I sometimes like to ponder!
There are many reasons to support the theory that SEO copywriting is a science.
By implementing certain formulae and guidelines, SEO copywriting can definitely help to achieve the desired outcome – drawing targeted traffic to your website. And like any science, it involves testing, measuring and reporting. There is a lot of experimentation as well, to see what works, and what doesn’t.
But I also think there is a real art to SEO copywriting! I love the creative side of SEO copywriting, and being able to play with words – which is why I am a keen blogger in my spare time.
The fact that you have stumbled on to this webpage is no accident – it is just one example of how SEO copywriting works!