Whether you are a start-up, or want to get your business online, you are probably wondering which would be the best option: a website or Facebook page for your business? In an ideal world of course, the answer would be "both" simply because you shouldn't put all your eggs in the one basket. But the reality is that if you are a small business or start-up, you probably don't have a lot of … [Read more...]
Advantages of Internet Marketing
It's no secret that I am passionate about internet marketing (also known as digital marketing, e-marketing, web marketing, and online marketing). There are so many benefits - but here are just three that no small business can afford to ignore! 3 Powerful Advantages of Internet Marketing 1 - Digital marketing rocks - especially at Christmas! It's that time of year where many businesses … [Read more...]
8 Free WordPress Plugins for Bloggers
Plugins are a great way to add extra functionality to your self-hosted WordPress blog, without having to fiddle with coding. Ooo! A new plugin! And even better news - many of them are free! Too Much of a Good Thing? However, it's a good idea to limit the number of plugins you use - aim for 10 or less if you can (I must confess - I'm not very good at following my own advice!). Be very … [Read more...]
Less Reach When Boosting Posts on Facebook?
Ah, Facebook. No sooner do you think you've got the hang of it and they go and change something - usually without any prior warning. Case in point: have you been getting less reach when boosting posts on Facebook? And have you been wondering why?! When I noticed this on some of the Facebook pages I manage - with boosted posts only achieving about half the usual reach - I went digging a … [Read more...]
