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The SEO Specialists for service-based businesses

SEO for Tradies


As a tradie, you’re amazing on the tools. But there are some important elements of running a business that you might be better off outsourcing – such as bookkeeping, or marketing. Which is where we come in!

While word of mouth is great, it isn’t the most reliable source of new customers. So how else can you ensure a steady stream of jobs?

Search Engine Optimisation (SEO) for Tradies is a way to get YOUR business up the top of Google, so you get more clicks, calls, and customers!

At Front Page SEO, we’ve been helping tradies for over 10 years and have achieved fantastic results for house painters and plasterers, pest control firms, carpenters, plumbers, mechanics, stump grinders, and many others.

Here are just a few things they’re saying about us:

“I would highly recommend Front Page SEO. I went from virtually no enquiries, to heaps of enquiries and jobs, in a matter of months. Best marketing dollar I have spent!” – John Lawson, Carpenter

“Janet is full of knowledge and goes above and beyond… Already my website is showing up on the first page higher than it was previously. Which is all a result of her tips and tricks!” – Clara Riddle, Supreme Sandstone

Why is SEO for tradies so important?


SEO for trade businesses is crucial, because it gives your website more visibility when prospective customers are actually searching for your services. For this reason, it drives 10x more traffic than organic social media!

Rather than send that traffic and potential clients to your competitor, wouldn’t you prefer they came to you?

What is local SEO for tradies? 


‘Local’ SEO in particular helps your website show up when people are searching specifically for a service in your geographical area, and relies on your Google Business Profile listing.

When your local SEO is performing strongly, you show up in the Google Map Pack (even if you don’t make your address public) – and we know that:

  • 92% of all local search traffic goes to the 3 businesses listed in the map pack;
  • And that this traffic converts well, with 80% of local searches resulting in a purchase, booking or store visit within 24 hours.

Optimising your Google Business Profile is one of the fastest ways to generate leads online, and you don’t have to spend a fortune!

How can Front Page SEO assist?


The good news is, our award-winning agency has options to suit every need and budget:

Know you need SEO but just can’t afford it?

We feel ya, and that’s the very reason we created our private membership group and online course, DIY SEO HQ – perfect for tradies and small business owners!

Guided by Australia’s #1 SEO Specialist (Australian Enterprise Awards Winner 2020) and Front Page SEO founder Janet Camilleri, for a minimal monthly fee this membership will empower you with all the skills and mentorship you need to boost your own website’s ranking in search engines.

Eager to generate more local leads, but too busy to manage yourself?

If you’d rather leave it to the experts, we also offer affordable ‘done for you’ SEO packages designed to get you ranking in Google. These include:

  • Google Business Listing Management – Your Google Business Listing is possibly the most powerful digital tool you own. It’s much better at generating leads than your socials, because you come up front and centre when your audience is actively searching for your service. But it has to be done right! We can assist either with our Google Business Listing Management service; or, learn how to do it yourself with our Google Business Profile training module.
  • SEO Starter Packages – Get the foundations right with this short-term option. We’ve achieved fabulous results for some of our tradie clients!
  • Monthly SEO Packages – These allow for ongoing, in-depth analysis and SEO optimisation for your business, including:
    • Identifying and targeting new keywords
    • Regularly monitoring your site’s performance
    • Making adjustments according to Google’s algorithm changes, to keep you ahead of your competition
    • Seeking new opportunities to enhance your online visibility

And with our exclusivity guarantee, we will only provide “done for you” monthly SEO for ONE business of that type in a geographical area to avoid conflict of interest – so you can be assured our focus is entirely on YOUR business’ success.

If you’re eager to learn more about our SEO packages for tradies, we’d love to chat. Reach out to us today!