Here at Front Page Web Writing, I write a lot of web content, for clients in a wide range of industries.
Recently somebody asked me: But how can you write about things you don’t know?
It’s a great question! I’m the first to admit – I’m *not* an expert in everything.
What I Can Write About
Because of my background in teaching, working in government, writing, editing, digital marketing, and running a small business, writing about subjects like these comes easily to me.
I have a lot of experience in writing for health professionals (eg a chiropractor, nutritionist, optometrist, psychologist, podiatrist, and the like); it’s a field I’m really interested in.
I am also a wife, parent, and cat lover, with an interest in travel (especially cruises!), budget getaways, reading, women’s issues, vegetable gardening and the like … so can confidently write about these topics too.
So how does somebody like me, write web content for businesses in construction, or finance?!
It’s quite simple really – by doing my homework.
The Advantage of Writing about Things You Don’t Know!
Through my tertiary studies, and then as a freelance journalist, I’ve gained skills in researching information as well as interviewing people. These skills allow me to quickly gain knowledge and insight, which I can then share with others through the written word.
In fact, I would go so far as to say that at times it can be a real advantage to hire a writer with little to no understanding of your field! As a “newcomer” or “outsider”, I can learn about your business and then express it in a way that anybody (your customers!) will understand.
Jargon and terminology that may seem simple to you, because you use it every day, can be a real barrier when dealing with others. For example, in my work I use acronyms such as SEO, DA and SERP all the time, as well as phrases like “white hat SEO”, “anchor text”, “affiliates”, “landing page” and “widgets” – all of which probably mean nothing to anybody not working in content marketing.
Over the last five years I’m written web content for hospitality, electrical and banking websites, and other industries that I will readily admit, I know nothing about! And yet – it is some of the most successful web content I’ve ever written, because it not only ranks well in the search engines, readers can understand it, and are persuaded to become customers.
And THAT is the point of Search Engine Optimisation.
Want your website to rank well in the search engines, and convert visitors to customers? Contact Front Page Web Writing today.
